THE MUSE FACTORY’S ‘FREEDOM’ COLLECTION

Womenswear label, ‘The Muse Factory’, launched its SS/17 collection ‘Freedom’. I hate to do this but I’ll have to copy and paste a part of the press release since it contains an important message.

Press Release: The collection is inspired by the designer’s personal struggle as a creative; the vision, initial apprehension, vulnerability and final acceptance of her artistic self. The choice of an albino model was the closest and most direct interpretation of the designer’s emotions at the point of conception. People with albinisim are faced with a constant struggle to be seen and heard. They are mostly withdrawn because of constant stigmatisation in their daily lives. To bring this vision to life, The Muse Factory reached out and partnered with the Onome Akinlolu Majaro Foundation; a foundation created to empower people with albinism. The designer’s intentions through this campaign is to encourage people to look beyond complexion, and to embrace themselves, their individualism and uniqueness. To facilitate the representation of albinos in the Nigerian fashion industry, The Muse Factory also reached out to Catch 22 Model Management to collaborate with The OAM Foundation. The brand is proud to say that this collaboration has culminated in the signing of a member of the OAM Foundation to Catch 22 Model Management and hopes this opens up doors for the albino community.

Credits:
Models: Onome Okagbare Majaro @okagbareonome, @oam_foundation Wunmi Abiola @wunmiabiola
Photographer: Emmanuel Arewa @SpotlightPI
Makeup: Motunrayo Dairo @stunninglook1
Hairstyling: Royce Moses @ceezysstyling
Art Direction: Mobolaji Sadare

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The Muse Factory’s Freedom Collection
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The Muse Factory’s Freedom Collection
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The Muse Factory’s Freedom Collection
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The Muse Factory’s Freedom Collection
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The Muse Factory’s Freedom Collection
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The Muse Factory’s Freedom Collection
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The Muse Factory’s Freedom Collection
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