The summer collection, designed for Lux by MAJU, is inspired by the five variants of the Lux beauty soap range. Each Lux variant represents a different personality which is highlighted in the style, texture, cut and fit of each piece in the collection, while drawing inspiration from the elements, weather and lifestyle of modern women.
The collaboration between Lux and MAJU is primarily aimed at encouraging women all over to cultivate a lifestyle of confidence, where they look and feel good in their own skins and in their clothes too! And it will also further bridge the gap between the beauty and fashion industry in a most creative and innovative way.
The Lux by MAJU edit will be available for purchase on the 10th of September, 2017 at Tickle Bay, Lekki from 2pm.
For more information, visit www.ShopMaju.com
Photographer: Anny Robert @anny_robert
Models: Beth Models @BethModelAfrica
Make Up: D’artiste by Dodos @iamdodos
Hair: Good Hair @goodhairltd
Graphic Art: Kehinde Jimoh @jefferiiii
Creative & Art Direction: Maju Team
Campaign strategist and PR:Style Me Africa @stylemeafrica
Video: Grey Woulfe @greywoulfe
Brands: @ShopMaju @HouseOfLuxNG
Location: Tickle Bay Lekki Lagos @ticklebay